SEO FAQ: Can Overusing Internal Link Building Cause A Penalty?

Author: Gab Goldenberg

Jimmy writes,

“I saw someone write to be careful or use the ilb in moderation to avoid getting penalized or something like that.

What are your thoughts on best practices?”

I think penalization due to overuse of my WordPress plugin, Internal Link Building (ILB) is a mis-expression of a user design concern.

The consequences of overusing ILB is just that your audience may feel a bit overwhelmed if the same words are linked 5 times in one post. Bing and Google will not penalize you for that.

That said, you can have multiple different words linked in a single post.

Imagine you write about laptops. Your latest post is about a new laptop bag you bought.

‘Laptop accessories’ is mentioned and links to that category on your blog.
‘IBM laptop’ links to your review post
‘TigerDirect’ is an affiliate link
‘Add my rss feed to your reader’ links to your feed.

Bang – 4 links, 1 post, and it’s just fine.

If you thought this SEO FAQ for using my internal link building plugin was useful, add my rss feed to your reader.

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  1. Well overuse of anything can have a negative effect. As a best practice you should limit the amount of links on a page because it also negatively affects user experience. Too many internal links disrupts the flow of a page and can turn users off.

    Comment by Nick Stamoulis - September 2, 2010 @ 8:40am
  2. Good point there Nick. You've got to use links judiciously and not overwhelm your visitor. What are the key pages you want them to see next?

    Comment by Gabriel Goldenberg - September 2, 2010 @ 10:03pm

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