Ongoing Case Study: The Advanced SEO Book Put To The Test

Author: Gab Goldenberg

Someone told me recently he’s skeptical about the value provided by The Advanced SEO Book. Notwithstanding the fact that it’s had great reviews and gotten me positive feedback from SEOs at serious online companies like Salesforce, I’ve decided to eat my own dog food and implement the tactics and prove their worth.

At least once a week, I’m going to write about what I’m doing to build the site, generate revenue and how it implements my book’s advice.

Here’s a quick preview of the game plan:

– Use PPC to quickly build a list.

– Find copyright-free content to offer / focus on linking to others’ sites.

– Aim to generate links for the site from the list, using tactics from the book for anchor text selection, building/buying under the radar (and abroad), etc.

– Tack on a small ecommerce (affiliate/dropshipping) site.

– Pretest listings for CTR using the book’s tactics.

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  1. About halfway through the book, Gab. Good read so far. I like your ideas... I'd probably create a paid forum though for sharing such detailed info. LOL

    Comment by Devdotcom - September 25, 2012 @ 6:46am
  2. hey Dev, That would be an option, but I want to first rock the book sales. If that goes well, I can then do a paid forum or something. It's good in theory, but I want to prove publicly that I know what I'm doing :).

    Comment by Gabriel Goldenberg - September 27, 2012 @ 12:13am
  3. I just finished reading another well-known and respected SEO book - published around the same time as yours - and while it was full of brilliant information, there were some parts that I found were already outdated. Would you say the same is true about your book?

    Comment by Andy - October 1, 2012 @ 2:07pm
  4. hey Andy Great question. While the tactics may need occasional updating, the idea behind the book is that the core rules will remain good indefinitely. Why? That's because they're a methodology, a way of thinking - not algo dependent tricks.

    Comment by Gabriel Goldenberg - October 10, 2012 @ 2:18pm

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