Idea: Use Crowd Clout To Cheapen Online Marketing Expenses

Author: Gab Goldenberg

What is crowd clout? It’s a trend identified by Trend Watching whereby consumers congregate at a given merchant’s store and get a discount for buying in bulk. As I was reading Inc magazine’s article on a restaurant saving money and again when I dropped by Cesar Serna’s blog , I was reminded of this idea I had to adapt the restaurant’s technique and crowd clout to online marketing.

  • In short, a lot of the things that an online business needs have been commoditized.
  • Domains cost $7 – $10 a piece, and can be had at better rates if you’re a bulk purchaser.
  • Logos go for about $150 – $250 a piece, though my city managed to pay $400,000 for a very average logo, plus $87,000 for a feasibility study… because we all know the immense obstacles presented by logo creation.
  • Graphic design for a blog, site etc starts at $300 at Logos are priced as above.
  • Having your graphics turned into XHTML costs $100 – $200. Various folks will code your graphics into a basic custom WP theme starting at $250.
  • Getting a plugin programmed typically just costs a few hundred bucks for a more involved item, from a decent programmer, including testing. While I’ve only released one publicly, I’ve had 5 created to date (notice how the call-to-action box(es) change(s) fairly regularly, for example?).
  • Links, if you still buy them through networks, can also be had at a discount if bought in bulk. Provided the network gives you access to their private inventory and you know how to distribute the links around to fly under the radar, you could find this a nice savings opportunity.

So here’s the situation: plenty of people need these things, yet go their separate ways trying to source them. Why not get together with some friends who have the same wants and needs and negotiate better rates up and down the line? Deal with one or two guys for graphics, instead of a dozen. Give all the slicing and dicing to one outfit.  Let me hear your thoughts in the comments!

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  1. ....sounds ideal for your new design. Do you think you'll be using these guys? I love stuff like this, when people find another way of operating online, providing a service from another angle, and what seems to me at really good value. Going to look into this a little more, cheers for the tip Gab. Ben M

    Comment by Ben Mckay - November 7, 2008 @ 5:56am
  2. I've put out a tweet asking if others are looking to have redesigns done to hit me up and we can work together on this.

    Comment by Gabriel Goldenberg - November 7, 2008 @ 2:18pm
  3. Gotta love group buys Gab. I'm a big fan of having one go-to guy for everything. When buying buying winter tires, I buy in bulk with a couple of other friends, and I do the same for paid directory submissions. There's a deal to be had everywhere, if you've got the volume ;)

    Comment by Dev Basu - November 10, 2008 @ 12:55pm
  4. Dev, can I count you in then? I'm sure you/your company must have some folks looking for logos and WP theme design/coding?

    Comment by Gabriel Goldenberg - November 10, 2008 @ 9:04pm
  5. Never thought of doing this before but it makes a whole lot of sense. The only problem will be gaining enough critical mass of people to make a difference in price. But you seem to be pretty popular:)

    Comment by Steve C | MyWifeQuitHerJob - November 13, 2008 @ 2:23am

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