Finding [Mass] Niches With Content-Spinning

Author: Gab Goldenberg

Hey there boys and girls – want to get into multiple niches really fast? Are those niches just slightly different from one another, being a “base keyword” + modifier combination? Know that if you just duplicate the copy from one “base keyword” + modifier A page to a page targeting “base keyword” + modifer B, the newer page will probably get filtered as a duplicate or low value page?

This is true both in sales-driven businesses and in lead-driven businesses.

If you think laterally, there’s a simple workaround. Blackhat SEOs call it content spinning or article rewriting or madlibbing.

Content spinning or article rewriting works as follows. The spinning software takes your original article. You select words and phrases and type synonymous words and phrases. The article randomly selects amongst the synonyms to create a coherent – yet quite different – article.

You sell blue widgets and have 500 words of copy on blue widgets? Are they the same as your red widgets except for the paint job?

Take the blue widget copy, run it through an article rewriter program and voila – fresh new copy for the red widget page. Just do a find and replace afterwards to switch all instances of the word blue for red.

No need Less need to worry that the red widget copy will get the red widget page filtered by the engines.

I’m not sure if this qualifies as whitehat SEO or greyhat SEO. It’s different from what some blackhats use it for (at least, that I know), because:

1. Some blackhats aim to create massive amounts of rewritten articles for link building purposes. This is an onsite technique.
2. Blackhats who use this as an on-site technique just need it to bulk up crummy sites that will feed link juice upwards to moderately cleaner sites in a spam pyramid. Alternately, they’re used on made-for-adsense sites that only exist for search engines.

I doubt it’s entirely whitehat, however, because the main point of this is to avoid being filtered by search engine algorithms. But assuming you at least provide these various widgets, you’re at least saving visitors a click (e.g. the Adsense click).

If you liked this little bit on greyhat SEO, you should either add my RSS feed to your reader, or check out my SEO book for experienced search marketers.

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  1. Good stuff gab! It's an interesting idea. I've thought about using spinning on big ecommerce sites before to prop up thin product pages but I've never found an article spinner which produces copy fit for human consumption!

    Comment by John - July 27, 2010 @ 2:19pm
  2. hey John, Heh, you're on to what I'm talking about, methinks :). Also service pages... Re article spinner: I'm not talking about a content generator, but something that'll do synonym and phrase replacement at random. Assuming you start with good copy, and punch in quality alternatives, I don't see why the spinner wouldn't generate copy fit for humans...

    Comment by Gabriel Goldenberg - July 28, 2010 @ 10:13am
  3. Definitely an interesting prospect and sure as heck seems as though it would be a bit shorter of a task than writing tons of articles short hand! lol. Very creative alternative, would be interested to see an original article and a revised copy after it has been spun.

    Comment by Eric Watts - August 16, 2010 @ 9:14pm

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