Bing on Yahoo Will Save SEOs Millions!

Author: Gab Goldenberg

And that means tens of thousands or hundreds of thousands of dollars in savings for a variety of companies participating in the program, for aggregate savings to SEOs in the millions of dollars!

For those who are unaware, Yahoo bought out Altavista a long time ago. With that purchase came Altavista’s paid inclusion technology.

With paid inclusion, you paid Yahoo to include a list of URLs submitted in a special format (XML if memory serves?). If you were small, you paid a flat fee, or if you were big, you paid on a cost-per-click basis for every visitor sent to your site via their search engine. It was argued that this could benefit sites that had poor architecture, the same way submitting a sitemap could be beneficial.

If you liked this post, add my rss feed to your reader. You can also check out my search engines category for more posts like this. It’s mostly about Google, but I also have written items like this one, “5 Things MSN Must Do To Gain Search Share.


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  1. I think it will be very interesting to see how this partnership pans out. The ten year contract I think might be a bit excessive, I think 5 years would have been just as fine.

    Comment by Nick Stamoulis - July 31, 2009 @ 9:58am
  2. Yeah, I think 10 years means that by the end of it, Yahoo will be getting way more than they're giving...

    Comment by Gabriel Goldenberg - July 31, 2009 @ 12:40pm
  3. I don't think 10 years is excessive at all. It shows M$'s long term commitment to building the Bing brand. It means M$ has bought Bing an extra 5 years of exposure to millions of people. Also, if the deal was only 5 years, Yahoo would probably have approached Google again for a search/ads deal. That would be much more valuable for them.

    Comment by Rob Kingston - August 8, 2009 @ 8:06pm
  4. Good point there Rob, I hadn't considered that in 5 years, Yahoo could plausibly have search volume driven off its site. Also hadn't considered what that says about their long term commitment to Bing... That's major!

    Comment by Gabriel Goldenberg - August 8, 2009 @ 9:27pm
  5. I think that we in the future can expect great things for Bing, this deal has ensured Bings existence for many years to come - they still need some improvements in their algorithm but Ill bet they get the hang of it and give Google some most needed competition. In Denmark where I come from, 96% of the population use Google, this means that we before never saw any traffic from other sources than Google, making pages very vulnerable. Looking at the statistics’ now show a great improvement in Bing use.

    Comment by Henrik Bondtofte - September 4, 2009 @ 6:47am

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