Flipping websites is a common and popular practice, but you can make more money in the long term by renting websites out, instead of getting a one-time payment for them.
This technique only works in a few niches; one in particular is the local business niche. Many local businesses are still in the dinosaur age and this means one thing: It’s time to cash up on local businesses that have no Internet presence whatsoever or a very weak one if that.
One reason local Internet business marketing can be so lucrative is that while the keywords have low search volume, they are still worth an enormous amount of money to the right people, and they also tend to have weak competition. City-service keywords are some of the most unique type of keyword phrases in terms of SEO and ROI on the planet and cashing up on them all starts with owning the exact match domain name.
How to GamePlan Your Strategy
Getting into the local business market fast is all about owning the right domain names to begin with. The “May Day” Google algorithm update of about a year ago – hit people banking on exact match domain names pretty hard. But exact match domain names are still very effective in the local business niche because competition for the keywords is very low, and thus the exact match still holds a lot of weight in the Google algorithm.
Rural Regions vs Large Metropolitan Areas.
Keyword research is absolutely crucial for choosing your domain names.
You don’t want to choose a keyword that has no search volume – and that is the exact problem with areas low in population. The search volume is so low that it not measurable, thus it is a good idea to use this strategy is highly populated metropolitan areas only.
The problem with large metropolitan areas, on the other hand, is that in the last two years, a large percentage of exact match domains have been registered – so you can’t get a hold of one unless you pay a premium on the aftermarket. However, if you find the right niche (HINT: Dumpster Rental is one good one still available widely across America) you will be able to cash up.
Side Note: There is a workaround for keyword research in low populated areas: use Google AdWords.
Create A Funnel of Web Sites
A funnel is when you create multiple websites aimed at targeting multiple different keyword phrases that all funnel people to dialing up the same number and reaching the same company.
You want to take this strategy to the large metropolitan areas. The reason is that in many large metropolitan areas there are suburbs whose keyword data is measurable. Your goal should be to make 3-15 different websites that have exact match city/service domain names. Example: “Miami Bankprutcy Trustee” and its suburb “Grapeland Heights Bankruptcy Trustee.”
Finding Clients and How to Charge
Finding a client(s) will be the toughest part of the whole procedure. The best place to start is with friends, family, or friends of the family. If no one you know owns any sort of local business then it’s time to start cold calling or further networking within the area. The good part about not having a client right away however is that it will give you time to work on the SEO for your websites so that you can establish rankings and have something to show them when you pitch.
Another good idea is to get a phone number up and running on the website. Phone.com is a pretty cheap way to get an (800) number up very quickly of which you can forward to any number you like (they provide numbers for around $5 a month).
It will automatically keep track of all your calls and how much time each conversation lasted and from who it was from. This is valuable information, especially when you are trying to make a sale. Any local business will tell you that there main goal is to get somebody one the phone – and if you can do that for them then you will have done your job in the marketing department. Some local businesses even have it down to how much money it is worth every single time the phone rings.
What you go about charging will depend on a lot of different things. You’ll need to price each niche differently mainly because a potential client is worth different amounts of money depending on what business you’re in. The higher amount of money a potential client is worth – the more likely that you will be able to charge that company on a monthly or annual rate.
The less a potential client is worth – the more likely you will have to charge your clients per lead. Although this is more frequently the case, each situation is different and you might be [doing the opposite:] charging a dentist per lead while you charge a dumpster rental company on a monthly or annual type deal.
When you design them you want to make sure that you use the triangle theory as part of your design. What do I mean by that?
The triangle theory was a study that Google did back in 2005 that shows that the first thing that a person looks at when entering a website is the top left corner, and that their eyes scope it in the shape of a triangle. You want to make sure that you get a logo, phone number, and any free estimate form you have in that triangle.
Side Note: Once you find a client that wants to run with you, this is when you will be plugging the logo and phone number in. A good way to do this is to order a number from Phone.com and redirect it to the company. That way you can see just how many leads you are generating them – which is essential if you are going to charge by lead.
While your off-site SEO like link building and social networking won’t be as important (exact domain name helps that a lot in this niche) your on-site SEO must be flawless. You really want to stress proper placement of keywords. Your link building will consist of 10-50 links obtained through quality paid link directories or some sort of contextual links.
You should begin to see these sites ranking within 3 months given that you chose some quality keyword phrases. After that it’s on you to go out there and get clients!
This article was written by Anthony Benedict. Anthony helps to run and maintain inetzeal.com. This website is an entity of an Internet marketing company which provides many services, which includes a white label link building service as well as many other services that you may get a SEO Quote on at any time.