CrowdSurfing On a TourBus in Israel – My Pro Partying Association Bona Fides

Author: Gab Goldenberg

When you and a busload of friends have had several long hours of championship partying in the club where you gave 110%, and you’re still so pumped for overtime that you go over the top for the win – you’re a Hall of Fame member of the Pro Partying Association.

Gab crowd surfing

If you’re wondering what the hell this has to do with internet marketing, my friends at NVI are doing a viral campaign for Molson. Nick Cossette tagged me and apparently is the master creative genius behind the campaign.

Note: If ever you’re in Israel, ask to be driven by Izak “Itsik” Shaulov – naumas a-circle-sign netvision dot net dot il . He made it so much better, I can’t even begin to tell you. From keeping us supplied with fresh bottled water to pulling over for us to visit the cemetery where many of the country’s founders are buried, to treating us to yummy Baklava at a special place he knew to turning the lights on-n-off like it was a discotheque on our drive home and pumping the music loud, to pointing out wildlife alond the side of the road, Itsik was an awesome driver.

I ran into him in Jerusalem a few weeks after my organized trip was done. I was close to finishing my water bottle and had hardly eaten that day because I was running out of money. It was to the point I had to save my last shekels for the busride back to Ashdod, where I’d left the rest of my money . He had no food on him but gave me a fresh bottle of water to keep me up and help me out. When you’re kinda hungry and low on water in a hot country like Israel, that was pure kindness. Itsik’s a real class act.

Izak Itsik Shaulov

If you liked this post, get my RSS feed. If not, rest assured that I’ll be back with more educational content later this week, as well as my first tool release!


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  1. Dude, When was this ? If I find out that you were in Israel recently and did not stop by to say hi, I'll submit your site to all the free directories out there...

    Comment by Branko - June 17, 2008 @ 2:42pm
  2. Hehe, that was last summer. I don't think we'd built up a relationship on Sphinn back then. Believe me, you'll be the first to know if I go, along with Ophir Cohen and Omer Shoval.

    Comment by Gabriel Goldenberg - June 17, 2008 @ 7:38pm
  3. When I was in Israel about 18 years ago, our tour guide's name was Zipporah and she insisted we all call her "Zippy". (Sorry, I don't remember the bus driver!) She was fantastic - she had a great sense of humor and she made sure we were always safe (very important!). You're right - who you're with makes all the difference. :)

    Comment by Lori - June 20, 2008 @ 11:43pm

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