.Co Domain Names Landrush, Registration Are Coming

Author: Gab Goldenberg

Which is another way for ICANN and the powers that be at internet registries to extort a few hundred more dollars from big companies and to enable typo-squatting domainers to make great money off popular .com domain typos.

For the landrush period, they’re requiring a Colombian trademark. I suppose  the FARC will get Cocaine.co ?

What are you going to do about it?

One thing some people are curious about is how .co domain names affect SEO. Should you buy one? Only if you want to rank in Colombia or for local searches pertaining to it.

For more on why most people should not buy a .co domain name for SEO, watch this video. Then add my RSS feed to your reader or get new posts of mine sent to you by email (same link).


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  1. When did anyone typo a .co domain instead of a .com?Rarely,it must be very rarely.I don't think I've ever done this.Have you? And a .co and a .com address are easily distinguishable. No,I think it's the best and most useful alternative TLD to .com to have ever come along and probably a lot better than almost all the hundreds of money-churning gTLDs ICANN's about to polute the web with. FARK would do better to register their domain name under the Kenyan ccTLD - then they could have www.FARK.CO.KE

    Comment by mosstrooper - April 14, 2010 @ 2:23pm
  2. Amusing bit about Fark there, Moss. I have mistyped .com and others have too. The guy who partnered with Cameroon on the .cm extension is piling in dough, so .co should be the same. I think it's pretty useless, because .com is already for companies. They're touting it (on Godaddy, for instance) as another extension for companies. .com and .biz are there already, why another?

    Comment by Gabriel Goldenberg - April 15, 2010 @ 7:48am
  3. I read that .co is the country domain for Colombia. Wouldn't the search engines define a .co website to be Colombian and publish your site only in results of searches in Colombia? In other words, is .co really global, like .com?

    Comment by Susan - April 17, 2010 @ 1:50am
  4. It isn't really global. ICANN and the registrars are trying to pass it off that way to make some money off gullible domainer newbies, and those who feel compelled to protect their big brand's type-in traffic from squatters (which means lots of companies). It's another bit of ICANN greed imho.

    Comment by Gabriel Goldenberg - May 3, 2010 @ 9:52am
  5. When not even Walmart owns a .co I would say pretty much ignore the whole thing. This is a huge scam for the already rich people to make more money. @Gabriel Goldenberg, you are totally right. They have done this already with the .biz extension and whatnot. They also tried to get us with the .mobi before. The next one will be .ne or .or or .c just in case "somebody mistypes" your company domain. Come on guys...this is a low punch to our intelligence as internet users and companies alike.

    Comment by Martin - May 29, 2010 @ 5:15pm
  6. Exactly right, Martin. Just more greed by ICANN.

    Comment by Gabriel Goldenberg - May 31, 2010 @ 8:31am
  7. I had applied for my domain name and still waiting for approval. for the Colombians I say they need their on Co domains, the companies have been given more than enough time to stop squatters moving in on their names. What about Coke.co ? should be interesting who gets this one. Still standing by if you get caught sleeping or waiting to see what happens you could lose out big time.

    Comment by Affiliate - July 21, 2010 @ 8:19am
  8. I am .co employee. The landrush domain auction is a scam. http://www.cointernet.co/ Its today July 22nd 2010 And the landrush deadline has ended on July 16 2010 And still they have not released the landrush domain auction list and the list of people who have applied for that domain during landrush period. The cointernet guys are doing fake bidding or if you send a email that you want to buy for example slots.co for $ 1million or above you still can be enrolled into landrush even after the deadline is over.

    Comment by Ash - July 22, 2010 @ 5:29pm

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