The 3-Step, 2-For-1 Link Building Technique

Author: Gab Goldenberg

I’ve seen variations on this link building trick, but it’s the first time I see it producing additional links beyond the value you already have.

Version A of the 2-for-1 Link Building Technique

Step 1: Get a link, preferably from a site that can rank well for mid-tier or longtail keywords, solely based on its domain strength plus onpage optimization.

Step 2: Find a site that frames Google and figure out a specific query to just make your page and some non-competitive ones show up.

Step 3: Get said Google-search-results indexed. Recall that you don’t need a link to get indexed. See Andrew on indexing, which includes a technique I shared earlier.

The result? You get a second link, free. 2-for-1. In plain English, you increase the value of your links after getting them. Yet another reason PageRank is meaningless for link prospecting…

Version B of the 2-for-1 Link Building Technique

Step 1: Build a link on page X.

Step 2: Find a site that’ll frame anything. (Do you see where this is going? If you add my rss feed to your reader, you’ll certainly be one of those that do in the future…) Frame page X.

Step 3: Get page X indexed. (Then have it charged for first-degree spamming! That is, any search marketing technique that doesn’t make Google money.)

The result? You build 2 links for the effort of 1.

Black_Hat.jpgAttribution License by hymedom As you can imagine, this is not Google approved. See your thought-enforcement-official before trying this at home, and see your priest afterwards [for confession].

Then check out my other link building posts (includes whitehat tips) to get your jollies, or my grayhat and blackhat SEO categories. Finally part, you should also add my rss feed to your reader so that you stay appraised of the latest fun times in advanced SEO.

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  1. Thanks for the post, this is something to think about! BTW your link to your black hat category points to a 404 page.

    Comment by Matt - April 24, 2009 @ 11:00am
  2. Matt, thanks for the tip. I've fixed the link now!

    Comment by Gabriel Goldenberg - April 28, 2009 @ 1:31am
  3. I don't quite understand, how to find a site that frames Google?

    Comment by Bob Potter - April 30, 2009 @ 9:35am
  4. Well, partly it's by observing competitors' spammy links. I haven't tried to find a footprint, but doing that might help. Something like "Your search results delivered in 0.* seconds" etc. I don't know if that one in particular would work, but it's just an example to share the idea. Actually, the shouldn't matter, because the legit search engines noindex their search results pages, afaik.

    Comment by Gabriel Goldenberg - April 30, 2009 @ 11:18pm

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