Here’s How Senator Cruz can get dramatically more donations, based on my 10 years’ experience in web marketing.
Cruz supporter or campaign member? Please forward this to someone closer to those managing Ted’s website, so they can increase donations asap.
If you’re part of the Cruz campaign and you’re reading this, I’d also love to consult for you on increasing your donations, volunteering commitments, email subscriptions and open rates etc. Please email me at Gab@ConversionRateOptimization.co or call 1-802-321-0111.
To everyone else, if you’re looking for help with your charity or increasing your site’s conversion rates, please check out my services and contact me.
Here are some tactics that I’d encourage the Ted Cruz for President campaign to adopt immediately, to maximize the conversion rate on their donation form. For example, you can use the Google Maps API or a zip code database to autofill the rest of the address once a person types in their street number or zip code. And you can order the donation amounts from highest-to-lowest, which provides a psychological frame of reference that can encourage larger avreage donations.
In addition, there’s a key opportunity to improve the value proposition – something I overlooked mentioning in the video – by addressing what the donations will achieve. The same way that a charity says “give $10/day to feed a child,” you can show what giving to soon-to-be-President Cruz will achieve. E.g. “Help Ted Increase The Average American Salary 15% – Donate To Support Ted For President.”
If you’re part of the Cruz campaign and you’re reading this, I’d also love to consult for you on increasing your your donations, volunteering commitments, email subscriptions and open rates etc. Please email me at Gab@ConversionRateOptimization.co or call 1-802-321-0111 .