The Shockingly Simple Personalization That Got A 25% Lead Gen Conversion Rate

During a talk with Barry Buckman (LinkedIn, Inbound, Twitter) and Fran Jakubowicz (LinkedIn of Ecommerce Innovators, I had the privilege of hearing about 4 different case studies where they delivered ridicously high ROI to clients. Amongst the most remarkable were campaigns where they used simple personalization – things that you can easily copy for your own campaign – to double conversion rates in one case from 6% to 12%, and get them from a low single-digit percentage conversion rate to a stratospheric 25% of visitors turning into leads in another case study!

FYI, they also generously offered viewers to get a free consultation on SEO or CRO.


If you liked this, you should check out our case study documenting how they drove massive foot traffic using online coupons.

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